What we do
We offer clients an evidence-based approach for developing visionary solutions that are led by the needs and desires of the community they serve. We can help with:
- Conducting research to discover customers’ attitudes and behaviours towards your brand and products.
- Identifying your brand’s point of distinction within the context of your category and cultural landscape.
- Defining how to turn brand strategy into execution, and win across the customer experience.
- Facilitating co-design sessions to innovate and enhance products and experiences.
- Auditing and restructuring product portfolios to make sense for the current and future customer.
- Facilitating vision and design principle articulation with multidisciplinary designers.
- Building a business case for brand-led, customer-centric transformation.
Brand
Strategy
Our capability includes:
- Customer research
- Category analysis
- Cultural trend analysis and forecasting
- Business and competitive analysis
- Brand architecture
- Brand strategy
- Design agency engagement
Customer Experience
Design
Our capability includes:
- Community engagement co-design
- Qualitative & ethnographic research
- Customer journey mapping
- Pain point, opportunities and risk analysis
- Experience conceptualisation and testing
- Vision and design principle articulation
- Service design
Transformation
Consultancy
For organisations with lean leadership teams or transformation experience, Future Trace offers longer-term, ongoing stewardship of the transformation agenda. Working in customer-led design sprints, we co-create the transformation requirements with leaders and their multi-disciplinary teams, to turn strategy into operational work plans.
This consultancy is a highly customised solution which can include a temporary position on the leadership team to embed transformation from the inside-out.
Every now again, someone invited into your business to deliver certain objectives soon expands their influence, and delivers orders of magnitude beyond the initial brief.
Initially engaged for a short-term as a Brand consultant, Clair soon demonstrated her true worth; business transformation. After the Brand was locked in, Clair led the management team through a series of transformation activities, workshops and meetings over a period of eight months. Difficult at times, frustrating as well, however hugely rewarding. Ultimately this effort guided our business to being the leanest, most productive and efficient we’ve ever been.
Chris Cheadle, CEO
Pooled Energy
Remembering who we are, what we stand for, and what separates us from the competition is often difficult in a dynamic industry where long-term plans change and strategies evolve. Clair’s methodical approach, patience, and deep expertise helped us shape our brand blueprint that will serve as our North Star to guide us for many years to come.
Micha Goldfine, Head of Design
Siteminder
- Community engagement with 40 community members and stakeholders
- Six week human-centred design process
- Visionary design brief delivered as part of the Design Excellence competition
- The winning design used the community-led brief as the starting point for their concept
Cockle Bay Park
Community-led Design Brief
